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Onboarding : Single vs Multiple Campaigns

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This article will review:

  • An overview of single and multiple campaigns
  • The advantages and considerations for both

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Index

Overview

This guide will cover the the advantages and considerations for each option to allow the brand decide which is the best structure within the Partnerize platform.

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Single Campaign

A singular campaign to run all program activity, meaning a centralised dashboard to track, report and set up commissions.

This allows the brand to manage everything centralised, regardless of regions, products or business entity.

Advantages

Reporting
  • Centralised reporting
  • Easy day to day management
Tracking
  • One tracking solution to be implemented with dynamic country code population, meaning country data is still captured for sales.
  • If a brand uses a number of regional sites, only one tracking solution can be implemented
Migration/Partners
  • Speeds up migration time
  • Only one tracking link per partner
  • Partner only needs to register once & apply for the relevant campaign
  • Partners only need to be approved onto one campaign
Validations/Finance
  • Invoices can easily be raised from a single dashboard
  • Validation done within 1 campaign for all sales
Commission
  • Easy to manage if commission is the same across territories
  • Can still award commissions per country depending on info passed through in the tracking solution
  • One centralised dashboard to configure all commission rules

 

Considerations

Reporting
  • Not able to report on EPC - No visibility on from where clicks are originated
  • Lots of data to process - difficult to filter
  • Creative - if language specific, is harder to manage
  • User access cannot be restricted per territory
  • Cannot assigned individual business rules per region / product
Migration/Partners
  • In platform - T&Cs/description cannot be dynamically translated using platform language selection
  • Cannot restrict partner participation per region
  • Cannot assign different T&Cs & description per regions
Validations/Finance
  • Invoices can only be raised in the currency they are tracked in.
  • As multiple currencies will track under 1 campaign, there could be multiple invoices raised OR PH could consolidate

 

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Multiple Campaigns

Having individual campaigns allows the brand manage programme activity separately. Typically split by country, business entity or product. Each campaign has it's own reporting dashboard, tracking solution and commission set-up interface

Advantages

Reporting
  • Individual campaign reporting per country
  • Can track accurate EPC per country
  • Can have global view of campaigns
  • User access can be restricted per territory
Tracking
  • Cross tracking can be enabled per territory.
  • Can utilise Master tag tracking solution if brand has global confirmation page for all regions / products making implementation easier
Migration/Partners
  • Can restrict partner participation per region
  • Can assign different T&Cs/ program description per region
Commission
  • Easily set region specific commissions.
  • Allows for more dynamic commissions per region.
  • Easier to configure market specific commission rules

 

Considerations

Reporting
  • From an admin perspective, there are multiple campaigns setups to manage
Tracking
  • If not using a Master tag tracking solution, there will be an individual tracking solution per campaign
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Migration/Partners
  • Partners must apply for each promoted campaign separately
  • Partner require one tracking link per promoted campaign
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Validations/Finance
  • Validations are managed at an individual campaign level
  • Admin time involved in raising multiple invoices.
Commission
  • Many commissions could be difficult to manage from an admin perspective.
  • Configuring commissions and creative done at an individual campaign level

 

 

 

 

 

 

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