This guide will cover the the advantages and considerations for each option to allow the brand decide which is the best structure within the Partnerize platform.
Single Campaign
A singular campaign to run all program activity, meaning a centralised dashboard to track, report and set up commissions.
This allows the brand to manage everything centralised, regardless of regions, products or business entity.
Advantages
Reporting
Centralised reporting
Easy day to day management
Tracking
One tracking solution to be implemented with dynamic country code population, meaning country data is still captured for sales.
If a brand uses a number of regional sites, only one tracking solution can be implemented
Migration/Partners
Speeds up migration time
Only one tracking link per partner
Partner only needs to register once & apply for the relevant campaign
Partners only need to be approved onto one campaign
Validations/Finance
Invoices can easily be raised from a single dashboard
Validation done within 1 campaign for all sales
Commission
Easy to manage if commission is the same across territories
Can still award commissions per country depending on info passed through in the tracking solution
One centralised dashboard to configure all commission rules
Considerations
Reporting
Not able to report on EPC - No visibility on from where clicks are originated
Lots of data to process - difficult to filter
Creative - if language specific, is harder to manage
User access cannot be restricted per territory
Cannot assigned individual business rules per region / product
Migration/Partners
In platform - T&Cs/description cannot be dynamically translated using platform language selection
Cannot restrict partner participation per region
Cannot assign different T&Cs & description per regions
Validations/Finance
Invoices can only be raised in the currency they are tracked in.
As multiple currencies will track under 1 campaign, there could be multiple invoices raised OR PH could consolidate
Multiple Campaigns
Having individual campaigns allows the brand manage programme activity separately. Typically split by country, business entity or product. Each campaign has it's own reporting dashboard, tracking solution and commission set-up interface
Advantages
Reporting
Individual campaign reporting per country
Can track accurate EPC per country
Can have global view of campaigns
User access can be restricted per territory
Tracking
Cross tracking can be enabled per territory.
Can utilise Master tag tracking solution if brand has global confirmation page for all regions / products making implementation easier
Migration/Partners
Can restrict partner participation per region
Can assign different T&Cs/ program description per region
Commission
Easily set region specific commissions.
Allows for more dynamic commissions per region.
Easier to configure market specific commission rules
Considerations
Reporting
From an admin perspective, there are multiple campaigns setups to manage
Tracking
If not using a Master tag tracking solution, there will be an individual tracking solution per campaign
Migration/Partners
Partners must apply for each promoted campaign separately
Partner require one tracking link per promoted campaign
Validations/Finance
Validations are managed at an individual campaign level
Admin time involved in raising multiple invoices.
Commission
Many commissions could be difficult to manage from an admin perspective.
Configuring commissions and creative done at an individual campaign level