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Partnerize Tracking Solutions

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This article will review:

  • The tracking solutions Partnerize offer
  • Overview of how each tracking solution works

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Index

Overview

Partnerize offer a number of tracking solutions to suite the brands needs. Optimizing partnerships for profitable growth requires actionable, data-driven insights. Our tracking provides the framework necessary to gain transparency into unlimited data points across your partnership program. The Partnerize tracking solutions allow marketers to easily implement solutions such as first-party, server-to-server, mobile app tracking, or leverage Partnerize’s suite of ecommerce plugins for turnkey partner program activation.

This guide outlines the tracking solutions we work.

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Tracking solutions we offer

Partnerize Tracking Solution Guides

 

Partnerize Tracking Solution Guides - Mobile APP

 

  • Please click on the above tracking solution link to be redirected to the relevant implementation guide.

 

Tracking Solutions Overview

Tracking Solution Explained
Partnerize Tag First Party Tracking The Partnerize Tag is a client-side JavaScript that brands implement within their website pages.  Once implemented, brands can take full advantage of features controlled via the Partnerize tag that compliment the Partnerize platform.
Partnerize Server to Server (s2s) Tracking

S2S tracking involves a direct, secure HTTP call, via POST or GET, to the Partnerize tracking API. This server-to-server communication method is transparent to the Web pages on a brand’s site, therefore no tracking tags are rendered within the Web browser, which increases the security and accuracy of the tracking.

Partnerize Google Tag Manager

Partnerize has a template for Google Tag Manager (GTM) which allows brands to easily integrate their conversion tracking using pre-built tracking tags into GTM.  

This template uses a 1st party cookie tracking solution via a Partnerize Click Reference (clickref). This ensures that the brand’s tracking is not reliant on 3rd party cookies, and is therefore ITP (and equivalent) compliant.  

The template also automatically reads the GTM dataLayer to easily format the data, to be able to send it to Partnerize for purchase tracking, which reduces the need for any complex integration and development work.

Partnerize Magento Partnerize has a Magento application which allows brands that use Magento as their eCommerce platform to easily integrate their conversion tracking.  This integration uses a 1st party cookie tracking solution via a Partnerize tag. This ensures that the brand’s tracking is not reliant on 3rd party cookies, and is therefore ITP (and equivalent) compliant.  
Partnerize Shopify Partnerize has a Shopify application which allows brands that use Shopify as their eCommerce platform to easily integrate their conversion tracking.  This integration uses a 1st party cookie tracking solution via a Partnerize tag. This ensures that the brand’s tracking is not reliant on 3rd party cookies, and is therefore ITP (and equivalent) compliant.  
Partnerize Salesforce Commerce Cloud Cartridge Installation Partnerize has a LINK cartridge with Salesforce Commerce Cloud (SFCC) which allows brands that use SFCC as their eCommerce platform to easily integrate their conversion tracking using a pre-built cartridge.  This integration uses a 1st party cookie tracking solution via a Partnerize tag. This ensures that the brand’s tracking is not reliant on 3rd party cookies, and is therefore ITP (and equivalent) compliant. 
Partnerize Salesforce Commerce Cloud Integration Partnerize has a LINK cartridge with Salesforce Commerce Cloud (SFCC) which allows brands that use SFCC as their eCommerce platform to easily integrate their conversion tracking using a pre-built cartridge.  This integration uses a 1st party cookie tracking solution via a Partnerize tag. This ensures that the brand’s tracking is not reliant on 3rd party cookies, and is therefore ITP (and equivalent) compliant.  

 

Tracking Solution Recommendations

For agencies, brands or partners who choose to integrate with Partnerize, we recommend that the following approach is taken to web tracking:

If the brand is unsure which tracking solution to use, the below table will provide the best recommended solution based on a number of different factors.

 

Question 1 Answer Recommendation
1. Does the brand use an Ecommerce platform for their website? Yes - Shopify
  Yes - Magento
  Yes - Salesforce Commerce Cloud
  No
  • Move onto Question 2

 

 

Question 2 Answer Recommendation
2. Can the brand implement Server to Server tracking? (S2S) Yes
  No
  • Move onto Question 3

 

 

Question 3 Answer Recommendation
3. Does the brand use a 3rd party container tag solution? Yes - GTM
  Yes - Doubleclick
  • Clickref Pixel Guide
  Yes - Other Provider
  • Clickref Pixel Guide
  No

 

 

Our full list of Tracking Implementation guides can be found here - https://help.phgsupport.com/hc/en-us/sections/360005139978-Tracking-Implementation-Guides 

 

Questions

If you have any questions with regards to this document, please contact our support team at support@partnerize.com

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